By: Christy Idleman
Digital/Social Strategist
Get ready as we dive into Christy’s (yes, that’s me!) digital and social trend predictions for 2024 based on the current climate of the digital landscape. Discover why Maverick Studios is embracing these digital trends and incorporating them into the lineup of brands within the Inspire portfolio.
01. Gamification
At Maverick Studios, we recognize the immense potential of gamification in elevating our clients’ digital content. By incorporating gamification elements and strategies into our creative process, we can create interactive experiences that captivate our client’s target audience and foster customer loyalty. Our team will design engaging social and owned content that incentivizes users to actively participate and interact with our clients’ brand. By implementing gamification into our creative process, we can effectively drive customer engagement, increase brand loyalty, and ultimately boost our clients’ sales, conversions and overall customer experience.
02. XR Technology
As Maverick looks ahead to 2024, we are excited to embrace XR technology (extended reality) and leverage it to revolutionize our client’s digital content. Through our trusted brand partnerships, our team will harness the power of XR technology to become an industry pioneer in this space—ultimately creating immersive and captivating experiences for our client’s specific needs. We have the unique opportunity to build a completely virtual production that allows customers to visualize products in a virtual (yet hyper-realistic) environment, providing them with a unique and interactive shopping experience. Buffalo Wild Wings and Jimmy John’s have already started tapping into Maverick’s XR capabilities to support their digital marketing goals with cost-saving outcomes. By incorporating XR technology into our creative process, we can help our clients differentiate themselves, provide innovative experiences, and drive customer satisfaction and sales. We are excited to lead the charge in breaking the 4th wall in 2024 with our cutting-edge technology and talented Creative Team.
Maverick x Reveal XR
Maverick employed XR technology on behalf of BWW to shoot the look of different locations, countries, and scenes such as Mexico, India, and the UAE….all from a single studio. Maverick brought to life that familiar BWW sports bar feel by utilizing XR and virtual production.