By: Christy Idleman

Digital/Social Strategist

 At Maverick Studios, we’re all about creating bold, innovative content that breaks barriers, turns heads, and gets people talking. But we’re more than just game-changers in the creative world—we’re a community. Our social channels are more than just places to post cool stuff—they’re extensions of who we are. They reflect the heart and hustle of Maverick Studios, where creativity, collaboration, and connection come alive.

Why You Should Follow Along

Our social presence is all about connection, inspiration, and growth. Snag a front row seat to our behind-the-scenes creative playground including a look at our process, our wins, and the insights that spark new ideas. They’re also a way to stay engaged with the people who make Maverick Studios thrive: our team, our clients, our collaborators, and our fans.

Whether you’re here for industry insights, a peek behind the scenes, or to join us in building something extraordinary, our channels are designed to bring you into the Maverick experience. 

Be Part of Our Story 

We’re not just creating content—we’re creating a movement. Following us means more than keeping up; it’s about being part of our story. Watch us grow, share in our wins, and see what happens when creativity and collaboration join forces.

This integrated approach ensures that the Client/Brand’s creative vision is seamlessly translated from online platforms to physical interactions, fostering brand loyalty, and enhancing customer experience for all. 

Ready to connect? Follow us on LinkedIn and Instagram today. Let’s build something amazing together.

By: Christy Idleman

Digital/Social Strategist

  In the fast-paced world of digital innovation, companies are increasingly turning to creative strategy to not only differentiate themselves, but also to seamlessly integrate their various business functions. Maverick Studios, a trailblazer in the entertainment industry, exemplifies this approach by intertwining digital strategy with creative excellence across our Client/Brand’s production and field marketing domains as well as digital strategy. This holistic approach not only enhances their market position, but also fosters synergy among diverse teams and projects across our brand portfolios. 

Integrating Creative Strategy with Digital Excellence 

Maverick Studios understands that a robust digital strategy alone is not sufficient in today’s competitive landscape. Instead, we prioritize a creative strategy that infuses innovation and artistic vision into every aspect of our operations. By aligning digital initiatives with creative direction, Maverick Studios ensures that our Client’s marketing initiatives, production requests and digital marketing efforts resonate deeply with their consumers. 

For instance, digital campaigns are not just about reach and engagement metrics, but about crafting emotional narratives that captivate and inspire. This creative approach not only drives traffic, but also builds a loyal community of followers who are emotionally invested in the brand. 

Creative Strategy in Field Marketing: Bridging Online and Offline Experiences 

Field marketing plays a crucial role within the Client/Brand’s marketing ecosystem and is in the forefront of Maverick’s strategy, acting as a bridge between their digital presence and real-world audience engagement. Here, creative strategy comes into play by orchestrating relevant campaigns that resonate with consumers on a local level. By leveraging digital insights, Maverick Studios can tailor their field marketing efforts to maximize impact. 

This integrated approach ensures that the Client/Brand’s creative vision is seamlessly translated from online platforms to physical interactions, fostering brand loyalty, and enhancing customer experience for all. 

The Importance of a Unified Creative Strategy  

At the core of Maverick Studios’ success lies a unified creative strategy that aligns all teams and Client/Brand initiatives. This cohesion not only streamlines operations, but also cultivates a shared sense of purpose and identity across the organization. From digital marketers to production crews to field marketers, everyone works towards a common goal of delivering compelling storytelling and exceptional content. 

Moreover, a unified creative strategy enables Maverick Studios to adapt swiftly to market changes and consumer preferences. By staying agile and innovative, they maintain their competitive edge while continuously pushing the boundaries of creativity in entertainment. 

What Does a Successful Creative Strategy Look Like?   

For Maverick Studios, a successful creative strategy is characterized by innovation, authenticity and audience-centricity. It involves: 

1) Strategic Alignment: Ensuring digital, production, and traditional marketing strategies are aligned with overarching creative goals. 

2) Cross-functional Collaboration: Facilitating collaboration between the different teams to harness diverse perspectives and expertise. 

3) Continuous Innovation: Embracing new technologies and trends to deliver fresh and engaging content. 

4) Adaptability: Remaining adaptable to changing market dynamics and consumer behaviors. 

In conclusion, Maverick Studios’ approach to creative strategy transcends conventional boundaries, illustrating how a cohesive vision can elevate strategy to new heights of innovation and impact. By weaving together creativity, technology, and strategic foresight, our team sets a precedent for excellence in the industry and beyond. At Maverick Studios, we’re incredibly proud to partner with our Clients and Brands, shaping the forefront of industry landscapes and trends. We’re excited to continue building together, pushing boundaries, and unleashing the power of creativity in driving business success. 

By: Christy Idleman

Digital/Social Strategist

 In the fast-paced world of digital marketing, creating campaigns that resonate with audiences on a cultural level is crucial for driving engagement and ultimately, conversions. Maverick Studios recently worked with Jimmy John’s on their ‘Deliciously Dope’ 4/20 Campaign, showcasing their collaboration in leveraging cultural relevance to drive results. 

The campaign, centered around the popular 4/20 holiday, aimed to capture the attention of Jimmy John’s target audience with a unique and engaging email strategy. Maverick Studios recognized the importance of aligning the brand’s messaging with the cultural significance of the holiday while maintaining authenticity and relevance. 

By strategically incorporating elements that appealed to the 4/20 audience, such as subject line hooks and body copy with clever wordplay, vibrant visuals, and an authentic tone of voice, Maverick Studios successfully captured the attention of consumers and encouraged them to take action. The overall campaign not only appealed to consumers, but also generated buzz and excitement around the Jimmy John’s brand. 

This success story highlights the importance of strategy when creating culturally relevant campaigns across digital platforms and channels. Understanding the target audience, aligning messaging with cultural context, and crafting compelling creative content in an authentic way, are all essential elements in driving consumer engagement and ultimately, driving them to take action. 

 ‘Deliciously Dope’ culturally relevant creative emails produced by Maverick Studios for Jimmy John’s 4/20 campaign 

Maverick Studios’ collaboration with Jimmy John’s exemplifies the power of culturally relevant creative emails that can authentically capture consumer interest to influence purchase decisions. By staying true to the brand’s identity and connecting with audiences on a deeper level, brands can create impactful digital campaigns that drive results and leave a lasting impression on consumers. 

And hey, we might be biased, but Jimmy John’s will forever be the undisputed sandwich leader of 4/20 in our hearts!

By: Christy Idleman

Digital/Social Strategist

Get ready as we dive into Christy’s (yes, that’s me!) digital and social trend predictions for 2024 based on the current climate of the digital landscape. Discover why Maverick Studios is embracing these digital trends and incorporating them into the lineup of brands within the Inspire portfolio.

01. Gamification

At Maverick Studios, we recognize the immense potential of gamification in elevating our clients’ digital content. By incorporating gamification elements and strategies into our creative process, we can create interactive experiences that captivate our client’s target audience and foster customer loyalty. Our team will design engaging social and owned content that incentivizes users to actively participate and interact with our clients’ brand. By implementing gamification into our creative process, we can effectively drive customer engagement, increase brand loyalty, and ultimately boost our clients’ sales, conversions and overall customer experience.

02. XR Technology

As Maverick looks ahead to 2024, we are excited to embrace XR technology (extended reality) and leverage it to revolutionize our client’s digital content. Through our trusted brand partnerships, our team will harness the power of XR technology to become an industry pioneer in this space—ultimately creating immersive and captivating experiences for our client’s specific needs. We have the unique opportunity to build a completely virtual production that allows customers to visualize products in a virtual (yet hyper-realistic) environment, providing them with a unique and interactive shopping experience. Buffalo Wild Wings and Jimmy John’s have already started tapping into Maverick’s XR capabilities to support their digital marketing goals with cost-saving outcomes. By incorporating XR technology into our creative process, we can help our clients differentiate themselves, provide innovative experiences, and drive customer satisfaction and sales. We are excited to lead the charge in breaking the 4th wall in 2024 with our cutting-edge technology and talented Creative Team.

Maverick x Reveal XR

Maverick employed XR technology on behalf of BWW to shoot the look of different locations, countries, and scenes such as Mexico, India, and the UAE….all from a single studio. Maverick brought to life that familiar BWW sports bar feel by utilizing XR and virtual production.

See Full Project
We take great pride in our current achievements, yet our hunger for success knows no bounds! Our future endeavors revolve around broadening our vision and wholeheartedly focusing on generating revolutionary and cutting-edge digital-first content. Maverick will continue searching for opportunities to implement digital trends into their creative process with purpose and intention. This undoubtedly will elevate the standing and influence of Inspire’s diverse brand portfolio, establishing us as a frontrunner in the digital realm and the entire QSR industry. Be assured, our Mavericks are just getting started!

Maverick Studios Blazes the Trail of Digital-First Content for Inspire’s Brand Portfolio

In today’s ever-evolving digital landscape, brands must prioritize a robust digital marketing strategy to succeed amidst the rise of digital-first content and the dominance of online platforms. By aligning marketing efforts according to a well-executed digital strategy, brands can effectively connect with their target audience, build brand awareness, drive engagement, and achieve their specific marketing goals.

Maverick, a forward-thinking agency, has recognized the importance of a strong digital marketing strategy in driving digital success across multiple brands. To achieve this, we have recently brought on board a Digital Strategist, Christy, (hey, that’s me!). This expert takes the lead in developing and briefing the creative team on the strategic direction for digital-first content.

Our Mavericks sure know how to roll with the punches. Our team has shown their ability to adapt and thrive in any situation. With the industry shift towards digital marketing, Maverick is swiftly embracing a digital-first framework that blends technology, user engagement, education, entertainment, and social relevance to forge authentic connections with consumers. By merging Inspire’s portfolio of brands’ marketing initiatives with a strategic digital approach and innovative creative vision, we have successfully crafted impactful, digital-first content that resonates with our partner’s target audiences across various platforms.

With the guidance of our Digital Strategist (again, that’s me!), the creative team seamlessly integrated existing brand assets with current platform and audio trends, resulting in groundbreaking results. In a short period, Maverick has delivered more than 14 top TikTok advertisements in the Food and Beverage category, revolutionizing digital content across Inspire’s entire brand portfolio.

This eye-catching, split-screen Sonic 2 for $7 video made the top industry TikTok advertisements in the Food and Beverage category. In detail, the numbers concluded this ad as being “top 2% of the industry average for clicks & top 1% of the industry average for remain/retention amongst viewers.”

This seasonally relevant, drink-crave Sonic Trick or Treat Blasts video also made top industry TikTok advertisements in the Food and Beverage category. In detail, the numbers concluded this ad as being “top 2% of the industry average for clicks & top 2% of the industry average for remain/retention amongst viewers.”

We are proud of our current accomplishments, but our appetite for success remains insatiable! Our future plans involve expanding our vision and dedicating ourselves to creating even more digital-first content. This will undoubtedly enhance the reputation and reach of Inspire’s brand portfolio, positioning us as a leader in the digital space and throughout the entire QSR industry. Rest assured, this is only the beginning for our Mavericks!