Every year, Inspire Brands creates and distributes countless advertisements, ranging from commercials and images to web content. But after initial use, they often go unused, sitting lost or forgotten on a digital shelf.
That is why we are excited to announce the launch of The Vault, a powerful, state-of-the-art digital asset management (DAM) system designed to simplify the way we organize, store, and share our extensive marketing content, and accelerate the creative process. Built on Bynder’s robust DAM platform, and equipped with AI capabilities, The Vault serves as a centralized, cloud-based storage system that streamlines asset management for all brands, departments, franchisees and agencies across the company. It ensures brand consistency and creates a seamless workflow by ensuring that every marketing asset is easily searchable, accessible, and ready for use in new campaigns.
The Vault is a game changer for marketing efficiency and a key component of Inspire Brands’ ongoing digital transformation. Internal teams, external agencies and production partners can collaborate effortlessly within a single system. With features like version control, rights management, and usage tracking, The Vault provides real-time access to the latest approved assets, ensures consistency between campaigns, and allows for faster execution and greater scalability.
The Vault also offers powerful analytics and reporting tools that provide insights into asset performance. This means Inspire Brands can not only optimize content strategies but also unlock new creative possibilities to inspire more meaningful connections with its customers.
Last month alone, The Vault served over 6.5 billion assets, leveraging its growing library of 43,000+ resources and growing. And in June 2024, Inspire Brands received Bynder’s Digital Transformation Award for Maverick Studios’ innovative push towards digital asset integration across our portfolio of brands.
With The Vault, we are building the future of brand storytelling—faster, smarter, and more unified than ever before.
Inspire Brands was thrilled to receive Bynder’s Digital Transformation Award for Maverick Studios’ innovative push towards digital asset integration across our portfolio of brands. This recognition underscores the strategic advancements we’ve made in streamlining content and enhancing asset management processes through our partnership with Bynder, a best-in-class digital asset management (DAM) platform.
The Power of Integration
Known internally as The Vault, Bynder serves as the central hub for all content produced for each of our brands at Inspire Brands. From brand guidelines to digital images and videos, The Vault houses everything Inspire Brands needs in one accessible location. This centralized system acts as a “global solution,” ensuring that approved assets are readily available across all platforms and communications.
The Vision for a Unified System
We recognized a critical need for a simple, centralized database for brands, agencies, and partners, to access all the extensive files created daily. The growing increase in demand for deliverables highlighted the necessity for a secure, efficient, and streamlined method of sharing assets. By partnering with Bynder, we accelerated our digital transformation, uniting our brands and facilitating seamless integration.
Managing an Expanding Library
Since the integration, Maverick Studios has successfully managed over 38,000 assets, with an average of 500 new assets uploaded each week. Within the last 3 months, we have served 4.4 billion impressions off only 1,500 unique assets.
Looking Ahead
The recognition from Bynder is not just an award; it’s a testament to our dedication for being at the forefront of digital asset management. As we continue to refine our processes and expand our asset library, we are excited about the future of Inspire Brands.
Link to Bynder’s award announcement: https://www.bynder.com/en/bynder-spotlight-awards/profile-inspire-brands/