Maverick Studios Help Dunkin’ Launch International Campaign
Between creative and internal reviews to get the Campaign's key positioning and messaging, Maverick Studio's designers and copywriters found themselves lost in the nostalgia of enjoying coffee at home.
Our creative team developed assets that embrace the brand's vision of coffee at home while uplifting routine and togetherness. Meanwhile, the production team was meticulous about making the right visual decisions for the campaign.
Our copywriters brainstormed on headlines while our designers curated exciting, new concepts. We ensured that all aspects of the shoot were perfect, from the consistency in the foam to the cups, bowls, and wooden table.
“DUNKIN’ COFFEE AT HOME, GIVES YOU A QUALITY CUP OF COFFEE EVERY DAY - MADE JUST THE WAY YOU LIKE IT.”
Maverick Studios finalized the strategic positioning of this wide-range international campaign from the name "Dunkin' at Home" to the photoshoots and lockup of the project. The team was proud to help develope a tool kit for Dunkin' e-commerce to help build their amazon site, merchandising concepts, and displays for where to place products in-restaurant.