Maverick Takes Visual Charge of Inspire’s 2024 Operations Leadership Conference
Maverick was thrilled to undertake the responsibility of creating the visual identity that would define the 2024 Inspire Operations Leadership Conference. This year was especially significant, as leadership members across all brands convened on Inspire’s home turf of Atlanta, Georgia for an invigorating three-day conference.
Maverick’s hit the ground running and immediately began drawing from their experience with concepting for prior years’ OLC conferences. The crew presented leadership with three different visual concepts, which were met with an overwhelming positive response. Once the “Game On” concept was chosen, our designers, along with Maverick’s preferred production partner, Nested Studios, began work on the extensive list of deliverables to bring this event to life.
The Flag ceremony and the Inspire Brands Olympic Rings at the conference opening were certainly a visual highlight and a perfect execution of this year’s “Game On” theme.
One challenge the Maverick team had to work through was the chosen venue had yet to be finished, so all practice set-ups and walk throughs took place in a “shell building” leading to on-the fly problem solving the actual week of the event. Good thing the Maverick team and Nested crew specializes in “on-the-fly.”
Overall, Maverick was thrilled to have the opportunity to create such high visibility creative seen by hundreds of attendees, and Inspire was thrilled to find out that Maverick pulled it all off under budget.