Maverick Studios Elevates Corporate Storytelling with its Creativity
When Inspire Brands’ ICR Operations team set out to showcase their latest restaurant innovations, they weren’t looking for just another corporate explainer video—they wanted something bold, dynamic, and impossible to ignore. That’s exactly why they turned to Maverick Studios.
With a mission to break the mold, Maverick Studios assembled a powerhouse team of creatives to transform complex innovations into a visually stunning, story-driven experience. They created a vibrant animated video that not only brought Inspire’s in-store advancements to life but also featured their leadership team as animated characters interacting with the technology in real-time. They also closely collaborated with the Operations Innovation teams to ensure the script was backed by concrete industry knowledge, accurately depicting the impact of each innovation.
The final work premiered at an Inspire all-team meeting and was an instant hit—earning praise from leadership and solidifying its place as a centerpiece of Inspire’s innovation storytelling.
“This project wasn’t just about making a video—it was about pushing boundaries, turning technical advancements into an engaging narrative, and proving that corporate storytelling doesn’t have to be predictable,” said Damalas Moreland, Associate Account Manager at Maverick Studios. “And that’s exactly what Maverick Studios is built for.”