Maverick Studios Delivers A+ Content for SONIC’s Campaign to Support Schools
Since 2009, SONIC Drive-In has been committed to supporting public schools and their teachers. Last year, Maverick Studios was challenged to create dynamic video and photo content for the 2024 Limeades for Learning campaign. The goal was to increase awareness and drive sales by connecting drink purchases to funding for local schools.
One of the biggest challenges was managing a complex one-day shoot with multiple distinct talent setups. From classrooms to parks, each scene required quick transitions and precise coordination. Careful planning and streamlined execution allowed the team to capture everything efficiently, staying on schedule while delivering high-quality, engaging content without the need for multiple location setups.
The other big challenge was making sure the creative content would drive awareness around key moments, including Teacher Appreciation Week and National Book Month. With the theme “When guests sip at SONIC, schools win,” the campaign had to connect drink purchases at SONIC with direct support for public education.
The Maverick team sprang into action. Partnering with Nested Studios and Bird Mountain Media, they used an XR wall to film in a variety of locations—including a drive-in— all in a single shoot day without leaving the set.
Maverick Studios delivered a suite of engaging, high-quality assets that perfectly captured the heart of the Limeades for Learning campaign. The videos and photos showcased playful, heartfelt moments between students and teachers, successfully connecting SONIC’s beverages to education support. These assets were used by SONIC across digital channels, driving awareness, increasing beverage sales, and boosting brand affinity.