Maverick Studios and Baskin-Robbins® Make Waves with the Ultimate Beach Day™ Merch
Baskin-Robbins and Maverick Studios collaborated to serve up sweet summer vibes by creating limited-edition summer-themed merch. The collection extended the fun and flavor of the summer beyond the iconic scoop with limited-edition items ranging from cozy crewnecks to chic tote bags, giving customers and fans a chance to interact with Baskin-Robbins marketing content in real life and enjoy their own scoop of summer.
From bold designs to effortless style, the Beach Day merch line captured the carefree spirit of summer proving that merchandise can be as irresistible as Baskin-Robbins’ ice cream. This collaboration took brand storytelling to new heights, blending strategic creativity with thoughtful design to create pieces that fans will want to wear all season long.
The Beach Day campaign reflects a growing trend in marketing—creating real-world experiences that go beyond the digital space. By collaborating with Maverick Studios, Baskin-Robbins elevated this trend, showing how campaigns can live on in tangible and meaningful ways. Whether lounging by the pool, heading to the boardwalk, or experiencing summer from home, the Beach Day collection ensured consumers could get their own scoop of summer on every adventure, proving that great campaigns don’t just tell a story—they let fans live it.
“This collaboration was a refreshing opportunity for Maverick to push our creative boundaries and explore something beyond traditional projects” said Joshua Hardisty, Art Director at Maverick Studios. “It’s exciting to see how thoughtful design can transform everyday items into something truly memorable.”