Maverick Captures Dunkin’ Spirit with Award Winning Manifesto
In 2022, the Dunkin’ team approached Maverick with concepting and creating a manifesto video to coincide with the new “American Go” campaign. The goal was to remind consumers the true ethos of the brand: “America Runs on Dunkin’.”
“We needed to drive home the idea of “American Abolitionists” the Dunkin’ brand identifies with – without using this terminology outright. Our copywriter did a wonderful job of finding the right balance of light heartedness and brevity while still packing a punch.” Kyle Smith, Content Editor.