Jimmy John’s Firecracker Wrap campaign gets a spicy glow-up from Maverick Studios
Maverick Studios took the lead in crafting the in-store POP display kit for the summer campaign of Jimmy John’s hottest release, the Firecracker Wrap. This campaign was designed to engage customers at every touchpoint. So Maverick Studios approached the project holistically, ensuring that every visual cue worked together to excite customers and drive engagement.
The campaign began with the design of the Firecracker Chips bag. Maverick designers set the visual tone with bold reds, dark backdrops, and flame motifs.
As the launch approached, Maverick Studios also captured high-impact product photography of the Firecracker Wrap, ensuring every shot looked irresistibly crave-worthy.
The campaign was completed with in-store signage and displays that were especially designed to pull everything together and give customers a cohesive, engaging experience with every visit to Jimmy John's.
“This campaign was about crafting a journey, one that customers would follow from shelf to store,” said Angie Yones, Senior Graphic Designer at Maverick Studios. “With Maverick’s pool of talented creatives, we leveraged our strengths to deliver a powerful and unified vision, resulting in a sizzling brand experience.”
By connecting every touchpoint seamlessly, Maverick Studios transformed the Firecracker Wrap from a limited-time offering into an unforgettable in-store favorite.