It’s a Hole in One! Maverick Crushes Arby’s Happy Gilmore Photoshoot
Maverick Studios took their talents to the green to capture Arby’s sponsored College Athlete, Happy Gilmore, in their Birdies & Beef Merch Collection for the 2025 Master’s Tournament. The footage was used to create website, social media, and other additional assets for the launch.
The team was challenged with presenting Happy Gilmore in a natural golf course environment. Without access to the XR wall, they were forced to improvise, using artificial turf as a base combined with golf course stock photos to create a seamless, realistic background. After recreating an iconic moment from the original Happy Gilmore movie with the talent, Maverick then shot the merch in a similar setting.
Per usual, Maverick took their best shot, undaunted by the ambitious shot list, timeline or budget and created the realistic setting that the client was asking for. Not only that, but the team overdelivered the amount of assets promised, stayed under budget and met the tight deadline.
This was Maverick’s first real Arby’s shoot, as well as the first time collaborating with the Arby’s social team. With out of the box thinking and the extreme level of hustle, the Maverick team sure hit a hole in one.