Join us as we sit down with Vice President, Chris Phillips to uncover the exciting journey behind expanding our new studio in Hyderabad, India. Discover the vision, excitement, and creative aspirations driving this bold move. Read on to get an insider’s perspective on how Maverick is making a “nest” in one of India’s most vibrant cities.
Where did the idea of growing Maverick Studios from the Inspire Hyderabad Support Center come from?
The bigger Maverick Studios gets the more quick-turn, last-minute requests we get. We are always looking for more efficient ways to deliver on deadlines while not compromising the quality of the work. When HR asked me if Maverick Studios had staffing needs for our new office in Hyderabad I jumped at the chance. It was a great opportunity to extend the length of each project turn cycle by lengthening the hours available each day, allowing us to give projects with the tightest deadlines the attention they deserve.
What are two benefits that you are excited to see impact the Studio by having new support from the Hyderabad Support Center?
I’m most excited about seeing the impact on creativity. Blending new perspectives and experiences from other parts of the world can help us push the limits. Then, pair that with the impact on speed driven by the ability to iterate around the clock. You get fresh, multicultural thinking on ideas that can be fully explored without missing calendar deadlines. All that coming to life within our existing workflows and ecosystems. I can’t wait to see the results.
Is Maverick Studios the only Inspire Shared Service based out of the Hyderabad Support Center?
Not even close to the only. There are many other shared services teams being supported out of the HSC. The office is already home to more than 200 employees working across various departments. In fact, Maverick Studios works with several support staff out of HSC around digital product, HR and data.
Within the studio, what type of work or projects do you foresee team members in Hyderabad supporting? Is it any, a few, or all the brands?
We are utilizing our team in Hyderabad for all aspects of the business. From field marketing to POP materials, motion graphics to photo editing, the team is working on entire projects or integrating on specific tasks to enable quicker turnaround. We have team members on work spanning our entire family of brands and shared services. We’ve even been able to work on content for Maverick Studios.
Did Maverick Studios provide support with any of the development, planning, or design for the physical support center office(s)?
We did. Our team worked directly with construction and project teams to bring our brands to life on the walls of the office. Mixing in a local flair with Inspire branding in common spaces as well as consulting on materials and signage choices. It was fun to know we helped shape the work environment of our future team members and helped create a special space representing Inspire on the other side of the globe.