Maverick Studios Blazes the Trail of Digital-First Content for Inspire’s Brand Portfolio
In today’s ever-evolving digital landscape, brands must prioritize a robust digital marketing strategy to succeed amidst the rise of digital-first content and the dominance of online platforms. By aligning marketing efforts according to a well-executed digital strategy, brands can effectively connect with their target audience, build brand awareness, drive engagement, and achieve their specific marketing goals.
Maverick, a forward-thinking agency, has recognized the importance of a strong digital marketing strategy in driving digital success across multiple brands. To achieve this, we have recently brought on board a Digital Strategist, Christy, (hey, that’s me!). This expert takes the lead in developing and briefing the creative team on the strategic direction for digital-first content.
Our Mavericks sure know how to roll with the punches. Our team has shown their ability to adapt and thrive in any situation. With the industry shift towards digital marketing, Maverick is swiftly embracing a digital-first framework that blends technology, user engagement, education, entertainment, and social relevance to forge authentic connections with consumers. By merging Inspire’s portfolio of brands’ marketing initiatives with a strategic digital approach and innovative creative vision, we have successfully crafted impactful, digital-first content that resonates with our partner’s target audiences across various platforms.
With the guidance of our Digital Strategist (again, that’s me!), the creative team seamlessly integrated existing brand assets with current platform and audio trends, resulting in groundbreaking results. In a short period, Maverick has delivered more than 14 top TikTok advertisements in the Food and Beverage category, revolutionizing digital content across Inspire’s entire brand portfolio.
This eye-catching, split-screen Sonic 2 for $7 video made the top industry TikTok advertisements in the Food and Beverage category. In detail, the numbers concluded this ad as being “top 2% of the industry average for clicks & top 1% of the industry average for remain/retention amongst viewers.”
This seasonally relevant, drink-crave Sonic Trick or Treat Blasts video also made top industry TikTok advertisements in the Food and Beverage category. In detail, the numbers concluded this ad as being “top 2% of the industry average for clicks & top 2% of the industry average for remain/retention amongst viewers.”
We are proud of our current accomplishments, but our appetite for success remains insatiable! Our future plans involve expanding our vision and dedicating ourselves to creating even more digital-first content. This will undoubtedly enhance the reputation and reach of Inspire’s brand portfolio, positioning us as a leader in the digital space and throughout the entire QSR industry. Rest assured, this is only the beginning for our Mavericks!