Maverick Studios has been named the 2025 In‑House Agency of the Year by the In‑House Agency Forum (IHAF)—a recognition reserved for studios pushing the industry forward with boundary‑breaking creativity, advanced production capability, and real business impact.

This win puts Maverick alongside a short list of trailblazing in‑house agencies from global brands. But the work that earned it? Unmistakably Maverick.
Engineered for scale. Designed for speed. Built for the future of content.

Where Innovation Meets Impact

Maverick Studios was launched in 2021 with a simple premise: in‑house should outperform out‑of‑house. Today, the studio supports six iconic restaurant brands with end‑to‑end creative and production, operating as a full‑stack engine powering Inspire’s content ecosystem.
In 2024, the studio delivered more than 19,000 pieces of content from 3,500 assets, fueling everything from national advertising to on‑premise storytelling. Campaigns built through Maverick landed 70% faster and at up to 81% lower cost compared to external models.
This isn’t just efficiency. It’s a redefinition of what an in‑house studio can be

Content Kitchen: The Future of Production

At the center of Maverick’s operation is Content Kitchen, a space purpose‑built for next‑generation storytelling.
The facility includes:

  • 4,000 sq ft XR volume
  • 1,000 sq ft soundstage
  • Motion‑control robotics (including Goose)
  • High‑speed asset management through The Vault

Every tool is wired for agility. Every workflow is designed for scale. Every output is crafted to be premium.
This is where ideas go to accelerate—and where innovation never stops.

Award‑Winning Creative Excellence

Beyond the top honor, Maverick brought home multiple awards across key creative categories, including:

  • Direct Mail
  • Social Media Animated Graphics
  • Creative Copywriting
  • Digital Marketing Emails
  • Point of Sale

These category wins reflect the studio’s range—from high‑craft storytelling to high‑volume production—and its ability to elevate every touchpoint of the guest experience.

A Team Built for Breakthroughs

Maverick’s team of 60+ creatives, technologists, producers, and operations leaders is built like a modern agency—strategic, cross‑functional, and relentlessly curious.
Their collaboration model allows them to concept, iterate, and deliver at a pace built for today’s content landscape.

“This recognition is a true testament to our evolution as a creative organization,” said Chris Phillips, VP and Managing Director of Maverick Studios. “Our focus on data‑driven results pushes us to grow, innovate, and transform the way we support team members, restaurants, and franchisees.”

Setting the Benchmark for the Modern In‑House Agency

Maverick Studios didn’t earn this award by looking like a traditional in‑house department.
It earned it by operating like a next‑generation production company:

  • Technology‑led
  • Talent‑powered
  • Efficiency‑engineered
  • Creativity‑obsessed

And this year’s recognition is only the beginning.
Maverick is already building what’s next—new capabilities, new technologies, and new ways to deliver content at the speed of culture and the scale of Inspire’s global footprint.

The 2025 IHAF honor is a milestone.
But for Maverick Studios, it’s just fuel.