Inspire Brands was thrilled to receive Bynder’s Digital Transformation Award for Maverick Studios’ innovative push towards digital asset integration across our portfolio of brands. This recognition underscores the strategic advancements we’ve made in streamlining content and enhancing asset management processes through our partnership with Bynder, a best-in-class digital asset management (DAM) platform.
The Power of Integration
Known internally as The Vault, Bynder serves as the central hub for all content produced for each of our brands at Inspire Brands. From brand guidelines to digital images and videos, The Vault houses everything Inspire Brands needs in one accessible location. This centralized system acts as a “global solution,” ensuring that approved assets are readily available across all platforms and communications.
The Vision for a Unified System
We recognized a critical need for a simple, centralized database for brands, agencies, and partners, to access all the extensive files created daily. The growing increase in demand for deliverables highlighted the necessity for a secure, efficient, and streamlined method of sharing assets. By partnering with Bynder, we accelerated our digital transformation, uniting our brands and facilitating seamless integration.
Managing an Expanding Library
Since the integration, Maverick Studios has successfully managed over 38,000 assets, with an average of 500 new assets uploaded each week. Within the last 3 months, we have served 4.4 billion impressions off only 1,500 unique assets.
Looking Ahead
The recognition from Bynder is not just an award; it’s a testament to our dedication for being at the forefront of digital asset management. As we continue to refine our processes and expand our asset library, we are excited about the future of Inspire Brands.
Link to Bynder’s award announcement: https://www.bynder.com/en/bynder-spotlight-awards/profile-inspire-brands/