Every year, Inspire Brands creates and distributes countless advertisements, ranging from commercials and images to web content. But after initial use, they often go unused, sitting lost or forgotten on a digital shelf.
That is why we are excited to announce the launch of The Vault, a powerful, state-of-the-art digital asset management (DAM) system designed to simplify the way we organize, store, and share our extensive marketing content, and accelerate the creative process. Built on Bynder’s robust DAM platform, and equipped with AI capabilities, The Vault serves as a centralized, cloud-based storage system that streamlines asset management for all brands, departments, franchisees and agencies across the company. It ensures brand consistency and creates a seamless workflow by ensuring that every marketing asset is easily searchable, accessible, and ready for use in new campaigns.
The Vault is a game changer for marketing efficiency and a key component of Inspire Brands’ ongoing digital transformation. Internal teams, external agencies and production partners can collaborate effortlessly within a single system. With features like version control, rights management, and usage tracking, The Vault provides real-time access to the latest approved assets, ensures consistency between campaigns, and allows for faster execution and greater scalability.
The Vault also offers powerful analytics and reporting tools that provide insights into asset performance. This means Inspire Brands can not only optimize content strategies but also unlock new creative possibilities to inspire more meaningful connections with its customers.
Last month alone, The Vault served over 6.5 billion assets, leveraging its growing library of 43,000+ resources and growing. And in June 2024, Inspire Brands received Bynder’s Digital Transformation Award for Maverick Studios’ innovative push towards digital asset integration across our portfolio of brands.
With The Vault, we are building the future of brand storytelling—faster, smarter, and more unified than ever before.
